Lego Says It's Running Out of Toys for Christmas
COPENHAGEN, Denmark (AP) -- Children hoping to get Lego toys for Christmas may be in for a disappointment. The Danish toy maker is having a hard time keeping up with demand for its popular plastic building blocks as toy stores stack their inventories for the Christmas season, company officials said Tuesday.
"Many of our most popular products are sold out," Lego spokeswoman Charlotte Simonsen said. "As part of efforts to restructure the company and focus on our core business, we had to make some cuts and the company has not had time to readjust its production."
Simonsen declined to say how many orders had been turned down, but said the restructuring changes had affected the production of Duplo bricks and boxes with Lego City, Star Wars and Lego Technik sets.
Boersen, Denmark's leading financial newspaper, estimated that Lego could lose 750 million kroner ($127 million) because of lost Christmas sales. But Mads Nipper, a vice president at Lego in charge of marketing, said that figure was too high.
As long as the Bionicle's aren't affected I think they will do alright.
Thursday, November 2, 2006
And I thought it was only the Frack Me Elmo Dolls
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1 comment:
I knew Legos were Scandinavian, but I'm not sure I ever realized they were from Denmark.
I kind of like what the Danes have given us: the stories of Hans Christian Andersen, the setting for Hamlet, the quantum atom theory of Niels Bohr, the sexy audio/visual components of Bang & Olufsen, the hot actress Connie Nielsen, the scrumptuous variety pack of breakfast cheese danishes I used to pick up at Sam's Club...OK this list is deteriorating fast.
I figure the Lego company can't be in that much trouble. They could easily just auction off stuff on eBay and make up for that $125 million estimated loss. Actually, this smells of conspiracy!
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